We Run Your Google & Meta Ads. Then We Fix What's Holding Them Back.
Most agencies stop at the ad account. When the real problem is your product feed, your checkout, your landing page or your reporting, we build the fix — so the ads have something worth sending people to.
You've been through this. Here's what's different.
Sold by the founder, handed to a junior.
Every strategy is developed and signed off by Colby.And it runs on a system we built so it holds: rules written down, every change logged, checks that run each morning. The plan you bought is the plan running in month nine.
Reports that grade their own homework.
Platform numbers are where we start, not where we stop.We measure against your bottom line — and we tell you plainly when the numbers aren't there.
"That's outside our scope."
If the ads aren't paying, we don't stop at the ad account to find out why.We find the constraint wherever it sits — in the account or well outside it — and we fix it.
You find out it's been broken for weeks.
Monitoring that reads more of your account every morning than any person could.When it catches a mistake, we build the check that stops it happening again — run by people who know what actually moves a business.
The ads are rarely the whole problem. Somebody has to own the rest.
Ads are the core. Then we build whatever the ads can't fix.
Every engagement starts with Google and Meta. These are the things we build when the constraint is somewhere else — with a real example for each.
Founder-led strategy, changes you can read every week, and budgets moved in small steps you can reverse. Measured against your revenue, not the platform's own report card.
Complete, stock-aware, and ready for AI shopping results — so you stop paying to show things you can't sell.
ExampleA fashion retailer's feed had no product identifiers and a third of its "in stock" items were sold out. We rebuilt it stock-aware and complete.
Product builders, pricing logic, inventory that shows what's actually available, hosting that stays up.
ExampleA custom jacket maker's builder had dropped order details for years. We rebuilt it from scratch; it was live in one summer.
The page and the traffic designed as one thing, and checked at phone width before a dollar is spent.
ExampleA lead-gen form looked finished on desktop and was unusable on the phones nearly all its visitors used. Caught, then fixed.
Spend, revenue and margin in one place, refreshed every morning, measured against your books.
ExampleTwo Google Ads accounts for a certification body, read as one program for the first time.
Variants instead of one-off assets, copy checked against what actually shipped, and a daily read on what competitors are running.
ExampleAI-assisted creative produced in-house and tested head to head against the vendor's.
Conversion tracking, tagging and reporting come standard. We don't sell them as features.
Most of what's above started as a one-off fix on one account. When something is worth finding twice, we build the thing that finds it.
Three engagements. What was wrong, what we built, what moved.
Where a client has signed off a number, it's here. Where they haven't, the row says so — no blurred figure, no empty number box.
What was wrongA catalog the ad platforms couldn't trust: no product identifiers, a third of "in stock" items sold out, paid-social bounce at twice paid search.
What we builtStock-aware catalog, a rebuilt feed, margin-first reporting on the founder's own method, scaling gates, creative and competitor systems.
What was wrongBidding toward "a purchase happened," not "a certification sold." Two accounts nobody read together. Analytics that had never attributed a sale.
What we builtA purchase signal per product, bidding rules agreed in writing, one dashboard for both accounts, and a daily check that catches feed problems before performance moves.
What was wrongA builder that dropped order details, a storewide sale that never ended, and ads landing on the pages that converted worst.
What we builtTwo product builders from scratch, an ordering system that carries every detail, a new storefront and hosting, and the brand's first dated promotion.
Want the numbers before they're public? Ask on a call and we'll walk you through the accounts live.
"Hands down the best Google Ads partner I've worked with in my career — proactive, sharp, and just flat-out great to collaborate with. They quickly tripled our ROAS and made the whole thing feel easy."Jeff A. RothCMO, IIBA
"Not until recently did we find an all-in-one agency that could serve all of our needs, from advertising to website development (and everything in between)... Their suggestions and attention to every detail have enabled us to grow our business."The Strauss familyOwners, Stewart & Strauss
What a month actually looks like.
The pitch and the result are the two parts you already know how to get. This is the part between.
Day-to-day work is done by a small team you'll know by name — never a rotating junior — and Colby is accountable for every change that goes out. Nearly ten years on Google and Meta, including senior strategy at Solutions 8.
A written read on what moved and what we changed, in your numbers — not a platform export.
A working session on what the constraint is now. Flat fee tied to scope, never a percentage of spend.
Monitoring still runs — feed problems, tired creative, competitor moves — and it opens a task the morning something breaks.
Looks like month two. Same people, same cadence, same call.
05 — The Digest
What changed in Google and Meta, and what we'd do about it.
Every other week we read everything the platforms and the sharpest people in paid media publish, and keep the handful of changes that should move an account. Each one comes with our take.
All issuesWho this is for — and who it isn't.
A good fit
- Spending $10k or more a month on Google or Meta, or ready to.
- Ecommerce or lead gen, with an owner who reads the numbers.
- Wants one team that owns the ads and what's around them.
- Plans in years. Performance takes time and you know it.
Not a fit
- New businesses, or ad budgets under $10k a month.
- Anyone who wants weekly reassurance more than weekly results.
- One-off projects or consulting outside a retainer.
- A few industries we don't work in — real estate, dentistry, coaching among them. We'll tell you straight.
Retainers start at $3,000 CAD a month, flat.
Tied to scope, never a percentage of your ad spend.Straight answers, before the call.
How much does Google Ads and Meta Ads management cost?
Paid ads management fees typically range from $750 to $10,000+ per month depending on ad spend, number of platforms, and account complexity. Most agencies charge a flat monthly retainer or a percentage of ad spend (10–20%). At Odd Job Digital, retainers are flat and tied to scope — never a percentage of spend — so our incentive is your return, not your budget. Our retainers start at $3,000 CAD a month, and clients running both Google and Meta with us get a bundled rate.
What should I look for when hiring a paid ads agency?
Three things: transparency, specialization, and founder involvement. A good agency shows you exactly what it's doing and why. It specializes in paid media rather than offering every service under the sun. And the person setting strategy has real experience on both Google Ads and Meta Ads — not a junior account manager following a playbook. Ask for case studies with actual revenue results, not click metrics or vanity numbers.
What is a good ROAS for Google Ads and Meta Ads?
A good ROAS depends on your margins, not an industry benchmark. A business with 70% margins can be profitable at 2:1, while one with 20% margins needs 6:1 just to break even. Platform-reported ROAS also only tells part of the story — Google and Meta both over-claim credit. That's why we focus on MER (marketing efficiency ratio): total revenue divided by total ad spend across all channels. Factor in customer lifetime value too — if your average customer buys three times, you can afford a higher acquisition cost than first-purchase ROAS suggests. Work backward: know your margins, know your LTV, set your MER target, then optimize each platform to hit it.
How much should I spend on paid advertising?
Most businesses see meaningful results starting at $3,000–$5,000 per month in total ad spend across Google and Meta; below that there's rarely enough data to optimize. The right budget depends on your cost per click (Google) or CPM (Meta), your conversion rate, and what a customer is worth to you. Start with what you can sustain for at least three months — both platforms reward consistency, not short bursts. Odd Job Digital works with businesses spending $10,000 or more a month.
Why are my ads not converting?
The most common reasons: poor landing page experience, targeting too broad an audience, weak or generic creative, broken conversion tracking, or a misaligned campaign structure. On Google Ads, start with the search terms report for irrelevant traffic. On Meta Ads, check that the pixel and Conversions API are firing — after iOS privacy changes, Meta needs server-side data to optimize. We see misconfigured tracking in roughly half the accounts we audit. And often the problem isn't in the ad account at all: it's the product feed, the checkout, or the page the ads land on.
Should I run Google Ads, Meta Ads, or both?
It depends on your business model. Google Ads captures people actively searching for what you sell — high intent, lower volume. Meta Ads (Facebook and Instagram) builds demand with people who aren't searching yet — lower intent, higher volume. Most businesses spending $10,000+ a month benefit from both: Google captures existing demand while Meta creates new demand, and Meta often drives the searches that Google converts.
How does Meta Ads targeting work after iOS privacy changes?
iOS 14.5 limited Meta's ability to track users across apps and websites, which reduced targeting and reporting accuracy. Meta now leans on broad targeting driven by its machine learning, the Conversions API for server-side tracking, and Advantage+ campaign types. Hyper-specific interest targeting is mostly over. Today the creative is the targeting — strong ad creative does more for performance than audience tweaking. Agencies still obsessing over detailed audience stacking are running an outdated playbook.
What is the difference between Google Ads and Meta Ads reporting?
They count conversions differently, which makes comparing them tricky. Google typically attributes on click date; Meta defaults to a 7-day click and 1-day view window, so it can claim credit for sales it only showed an ad for. Neither tells the full truth. We use blended metrics like MER and cross-reference platform data with actual revenue from Shopify, GA4, or your CRM to get the real picture.
What industries does Odd Job Digital work with?
Small and mid-sized businesses across 10+ industries, including ecommerce, professional services and certification bodies, SaaS, hospitality, and education. We specialize in businesses spending $10,000 or more per month on Google Ads, Meta Ads, or both, and we keep a small client roster so every account gets founder-led strategy. A few industries we don't work in: real estate, dentistry, and coaching among them.
Who is Colby Doyle?
Colby Doyle is the founder of Odd Job Digital, a boutique Google Ads and Meta Ads agency based in Edmonton, Alberta. He has nearly 10 years in performance marketing, managing ad portfolios exceeding $1 million USD per month across 6+ countries on Google and Meta. Before founding Odd Job Digital he was a Senior Google Ads Strategist at Solutions 8. He is also a guest lecturer at Concordia University of Edmonton, teaching digital marketing and advertising technology.
What is the difference between a boutique and full-service ad agency?
A full-service agency handles everything — SEO, social, email, web design, paid ads — and spreads attention thin. A boutique agency specializes. At Odd Job Digital, Google and Meta Ads are the core of what we do, and when the constraint sits outside the ad account — the product feed, the storefront, the landing page, the reporting — we build the fix rather than hand you to another vendor. Boutique agencies cap their client roster to hold quality; we'd rather do great work for fewer clients than mediocre work for many.
How long does it take for paid ads to work?
Google Ads typically needs 2–4 weeks to gather enough data for initial optimization and 60–90 days to hit a performance rhythm. Meta Ads can show early signals within the first week but needs 3–4 weeks for delivery to fully optimize. Both platforms' machine learning needs conversion volume and time. Plan on a three-month minimum to judge performance fairly on either platform.
Should I manage my ads myself or hire an agency?
If you're spending under $3,000 a month in total, self-management with some education can work. Above that — especially across both Google and Meta — the cost of mistakes usually exceeds the cost of hiring help, and a skilled agency pays for itself by cutting wasted spend and improving conversion. The real question is your time: hours a week on ad management instead of running your business has a cost too.
Less Talk. More Return.
Tell us where the business is stuck. We'll tell you honestly whether we're the right people to fix it — and if we're not, who might be.