Frequently Asked Questions
How much does Google Ads and Meta Ads management cost?
Paid ads management fees typically range from $750 to $10,000+ per month depending on your ad spend, number of platforms, and account complexity. Most agencies charge either a flat monthly retainer or a percentage of ad spend (10–20%). At Odd Job Digital, we use flat retainer pricing tied to scope — not a percentage of spend — so our incentives stay aligned with yours: better results, not bigger budgets. Clients running both Google Ads and Meta Ads together get a bundled rate.
What should I look for when hiring a paid ads agency?
Look for three things: transparency, specialization, and founder involvement. A good agency shows you exactly what they're doing and why across every platform they manage. They specialize in paid media rather than offering every service under the sun. And ideally, the person doing strategy has real experience managing both Google Ads and Meta Ads — not a junior account manager following a playbook. Ask for case studies with actual revenue results, not just click metrics or vanity numbers.
What is a good ROAS for Google Ads and Meta Ads?
A good ROAS depends on your margins, not an industry benchmark. A business with 70% margins can be profitable at 2:1 while one with 20% margins needs 6:1 just to break even. But platform-reported ROAS only tells part of the story — Google and Meta both over-claim credit. That's why we focus on MER (marketing efficiency ratio): total revenue divided by total ad spend across all channels. MER gives you the real picture of how your paid media is performing as a whole. Beyond that, factor in customer lifetime value (LTV) — if your average customer buys three times, you can afford a higher acquisition cost than your first-purchase ROAS suggests. The right targets come from working backward: know your margins, know your LTV, set your MER target, then optimize each platform to hit it.
How much should I spend on paid advertising?
Most businesses see meaningful results starting at $3,000–$5,000 per month in total ad spend across Google and Meta. Below that, you often don't have enough data on either platform to optimize effectively. The right budget depends on your cost-per-click (Google) or CPM (Meta), your conversion rate, and what a customer is worth to you. Start with what you can sustain for at least 3 months — both Google and Meta reward consistency, not short bursts.
Why are my ads not converting?
The most common reasons ads don't convert: poor landing page experience, targeting too broad an audience, weak or generic ad creative, broken conversion tracking, or misaligned campaign structure. On Google Ads, start by checking your search terms report for irrelevant traffic. On Meta Ads, check whether your pixel and Conversions API are firing correctly — iOS privacy changes mean Meta needs server-side data to optimize properly. We see misconfigured tracking in roughly half the accounts we audit across both platforms.
Should I run Google Ads, Meta Ads, or both?
It depends on your business model. Google Ads captures people actively searching for what you sell — high intent, lower volume. Meta Ads (Facebook and Instagram) builds awareness and demand with people who aren't searching yet — lower intent, higher volume. Most businesses spending $10,000+ per month benefit from running both: Google captures existing demand while Meta creates new demand. The platforms work together — Meta Ads often drive the searches that Google Ads converts.
How does Meta Ads targeting work after iOS privacy changes?
iOS 14.5 privacy changes limited Meta's ability to track users across apps and websites, which reduced the accuracy of targeting and reporting. To compensate, Meta now relies more heavily on broad targeting powered by its machine learning, the Conversions API for server-side tracking, and Advantage+ campaign types. The days of hyper-specific interest targeting are mostly over. Today, the creative is the targeting — strong ad creative does more for performance than audience tweaking. Agencies that still obsess over detailed audience stacking are working with an outdated playbook.
What is the difference between Google Ads and Meta Ads reporting?
Google Ads and Meta Ads count conversions differently, which makes comparing them tricky. Google typically attributes conversions based on click date, while Meta uses a default 7-day click and 1-day view attribution window — meaning it can claim credit for sales it only showed an ad for. Neither platform tells the full truth. At Odd Job Digital, we use blended metrics like MER (marketing efficiency ratio) and cross-reference platform data with actual revenue from Shopify, GA4, or your CRM to get the real picture.
What industries does Odd Job Digital work with?
Odd Job Digital works with small and mid-sized businesses across 10+ industries, including ecommerce, professional services, SaaS, hospitality, and education. We specialize in businesses spending $10,000 or more per month on Google Ads, Meta Ads, or both. We intentionally keep a small client roster so every account gets founder-led strategy and hands-on management — not a junior team running playbooks.
Who is Colby Doyle?
Colby Doyle is the founder of Odd Job Digital, a boutique Google Ads and Meta Ads agency based in Edmonton, Alberta. He has nearly 10 years of experience in performance marketing, having managed ad portfolios exceeding $1 million USD per month across 6+ countries on both Google and Meta platforms. Before founding Odd Job Digital, Colby was a Senior Google Ads Strategist at Solutions 8. He's also a guest lecturer at Concordia University of Edmonton, teaching digital marketing and advertising technology.
Who is Matt Gaudet?
Matt Gaudet is a co-founder of Odd Job Digital with 11 years of experience in marketing and communications. He specializes in digital advertising, brand management, project management, and the execution of integrated campaigns, with a background spanning both in-house and agency environments. Matt embodies where Odd Job Digital started — doing the odd jobs that businesses need done, and doing them well. He continues to operate behind the scenes with the same commitment to thoughtful solutions and collaboration that defined the agency from day one.
What is the difference between a boutique and full-service ad agency?
A full-service agency handles everything — SEO, social, email, web design, paid ads — but spreads attention thin. A boutique agency specializes. At Odd Job Digital, Google Ads and Meta Ads are what we do, not two of twenty services we offer. That means deeper expertise, faster response times, and direct access to the strategist managing your account. Boutique agencies typically cap their client roster to maintain quality — we'd rather do great work for fewer clients than mediocre work for many.
How long does it take for paid ads to work?
Google Ads typically needs 2–4 weeks to gather enough data for initial optimization, and 60–90 days to hit a performance rhythm. Meta Ads can show early signals faster — sometimes within the first week — but needs 3–4 weeks for the algorithm to fully optimize delivery. Both platforms' machine learning needs conversion data to work with, and that takes volume and time. Plan for a 3-month commitment minimum to judge performance fairly on either platform.
Should I manage my ads myself or hire an agency?
If you're spending under $3,000 per month total on ads, self-management with some education can work. Above that — especially if you're running both Google and Meta — the cost of mistakes usually exceeds the cost of hiring help. A skilled agency pays for itself by cutting wasted spend and improving conversion rates across both platforms. The real question is your time — if you're spending hours per week on ad management instead of running your business, that has a cost too.
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